Gianluca Cherubin UX Designer

I’m currently working as Lead UX Designer at River Island, using my passion, experience and vision to deliver best-in-class experiences across all digital platforms and drive real business success and growth.

I previously worked at Dorothy Perkins, creating frictionless shopping experiences for a £100m+ digital business, and at Diana Corp, where I designed innovative concepts and results-oriented features for selected fashion eCommerce, including Armani, Zadig & Voltaire, Chiara Ferragni Collection and Bugatti.
I am the curator of Fancy inspire, an online collection of the best E-commerce websites. Started as a personal project, it’s now reaching thousands of users that regularly check and comment on their favourite brands.
In 2013, after I completed my Master’s degree in Digital Economics & Entrepreneurship in H-FARM, I began to collaborate in XYZE, creating a new technology for body measurements. By introducing user research and usability testing I helped the company to validate their initial MVP and create an app available for the download at the App Store.
During my 8 years at Workup, a digital media agency, I worked on more than 100 projects for clients such as Porsche, Ducati, Euronics, Despar, Douglas Profumerie. My role was to design and develop creative online solutions to our clients’ needs: corporate websites, e-commerce, landing pages, blogs, banners and email layouts.
From 2008 to 2012, I was part of a collective of artists who organised Infart, an Urban Art Festival which attracted 10,000 attendees each year. As the communication manager I gathered 50,000 online contacts by using social network and marketing techniques.

If you’d like to get in touch, feel free to send me an email or connect on the social networks.


  • Lead UX Designer - River Island

    London - UK

    Feb 2018 - present

  • Senior UX Designer - River Island

    London - UK

    Mar 2017 - Feb 2018

  • Senior UX Designer - Dorothy Perkins, Arcadia Group

    London - UK

    Mar 2016 - Mar 2017

  • UX Designer - Diana Corp

    Padua - Italy

    Jan 2015 - Jan 2016

  • UX Designer - XYZE (H-Farm Ventures)

    Treviso - Italy

    Jan 2014 - Sep 2014

  • UI Designer / Frontend Developer - Workup

    Bassano del Grappa - Italy

    Mar 2005 - Mar 2013

  • Web & Graphic Designer - Pixelica

    Venice - Italy

    Jan 2004 - Feb 2005


  • MA.D.E.E. MasterLab in Digital Economics & Entrepreneurship - Digital Accademia


  • Multimedia & Web Design - Irigem